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“The problem with today’s 'funnel vision' is that it over-simplifies the complex business buying process.” Read our blog to learn how lead scoring and segmentation can combine to deliver better results.
#b2bmarketing #leadmanagement #salesleads #b2bleads
https://t.co/4hrTHj172z https://t.co/YG2h4Rv29c
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Last Fall, Oracle announced a new set of Eloqua AI features for B2B Businesses. Our team attended the webinar and summarized everything you need to know about just how advanced and intelligent they really are.
#b2b #b2bmarketing #MAP #Eloqua #oracle
https://t.co/z6Lnw8KXnd
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Happy Easter from MarkeOne!🐰 https://t.co/eisbaRMacW
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"The colors of Holi symbolize the colors of love, trust, and understanding between one another. May the colors of Holi make your life as colorful and happy as they are."
Happy Holi from your friends at MarketOne!✨ https://t.co/YgGF4T0RxN
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Happy First Day of Spring!💐 https://t.co/HGyC6G3gmI
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Our digital team lives and breathes MAPs on a day to day basis. To catch up with their latest thinking, check out our digest of Marketing Automation articles. #marketingautomation #MAP
https://t.co/GyHs8ECXld https://t.co/LwWyD4WdBX
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Wishing our Irish friends a very Happy St. Patrick's Day! Sláinte!☘️ https://t.co/5plSCAPYMR
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Did you know we're on more than just Twitter? Make sure you're following us on all platforms to stay up-to-date on all things MarketOne! And don't forget to follow our podcast, @funnelocity_pod as well!
https://t.co/ZRwM2xhJdO
https://t.co/9zgcOAYlbA
https://t.co/mtFjQbuvdF https://t.co/jvESTuJC6v
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Happy Chinese New Year to our colleagues and friends! May this New Year bring health and happiness!🏮🐂🎉
#lunarnewyear #chinesenewyear #yearoftheox https://t.co/7w1yCnc3UL
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For the answers to key questions such as ‘What makes a good webinar?’, ‘How have sales & marketing leaders adapted during the pandemic?’ & even ‘Is the Funnel dead?’, check out our new podcast, @Funnelocity_pod.
#podcast #b2b #b2bmarketing #b2bsales
https://t.co/pVt7Mw3d8B
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We asked 30 senior B2B Sales and Marketing Leaders how they and their businesses have adapted during the pandemic. Find out what we learned and download the report.
#b2b #b2bmarketing #surveyresearch #surveyresults #abm #mql #analytics
https://t.co/iAxjGL2fkd
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Eloqua's 'Native Salesforce Integration' is ending. Here's what you need to know about switching to the Integration app.
#eloqua #salesforce #b2bmarketing
https://t.co/efBgwN30vQ
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In this new world of live online events, how can marketers create content that brings in attendees and keeps them engaged? MarketOne Relationship Director, Richard Merriman has some tips.
#b2bevents #content #b2bcontent #b2bmarketing #customerjourney
https://t.co/AYgt2qxDuk
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Are you looking to enable best in class CX across the entire customer journey? Shaun Ma, MarketOne's Director of Strategic Advisory, explains how.
#customerexperience #cx #cxm #b2b #b2bcx #b2bcustomerexperience #digitaltransformation #funnel #strategy
https://t.co/3nssBQo973
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Discover the virtues of Business Process Mapping: MarketOne 'Martech Jedi' Mary Kleinsorgen believes it's the ideal approach when documenting for a broad audience.
#b2b #b2btech #businessprocessmapping #businessprocessimprovement
https://t.co/o2azq5ujnz
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Bradley Fijac, VP MarketOne Australia and Singapore has some tips for adapting your tele prospecting to deliver results in this 'WFH world'.
#b2b #b2bmarketing #b2btele #b2bsales #wfh #demandgeneration
https://t.co/xwMJID7e6s
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Key Performance Indicators (KPIs) provide endless ways for B2B Marketers to prod their programs for progress. Hear from Aaron Doherty on why you only need one KPI, and how to set about defining it.
#kpis #b2bmarketing #demandgen #marketingops #reporting
https://t.co/0a8PGLLIez
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Nobody's sure when in-person events will start up again. In the meantime, here are some tele & digital tactics from Stuart Hawe to keep those valuable leads flowing and your business moving forward. #demandgen #telemarketing #digitalmarketing #b2bmarketing
https://t.co/ra7KxGdfyL
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A small reminder of your #GDPR rights as a #B2B marketer. Discover from @Animatedgiff how the updates can impact your marketing.
#b2bmarketing #gdpr
https://t.co/2gtmOFG86B
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Switching your Marketing Automation Platform (MAP) can be an exciting time. Find out from Yi Liu the 5 questions to ask before embarking on a business-impacting project.
#b2b #MAP #MAPmigration #digitalmarketing
https://t.co/sAzAKPkocB
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Goodbye 2020 ✌
Wishing everyone a very Happy New Year from your team at MarketOne!🎉🎊 https://t.co/YNd27MEY6y
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Migrating from one Marketing Automation Platform to another is a complex business. Our handy guide from @Animatedgiff is designed to help you cover all the bases.
#b2b #marketingautomation #map #MAPmigration #digitalmarketing
https://t.co/n9R4Qo1CcG
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As we near the end of this tumultuous year, everyone at MarketOne would like to wish you and your family a safe and happy holiday season!🎄🎁 https://t.co/APvtU71R9X
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Are you targeting your email non-engagers separately? Discover from @Animatedgiff how, and why you should in our latest blog.
#b2bemail #b2b #emailmarketing #emailstrategy #emailmarketingstrategy #emailmarketingtips
https://t.co/ObLlYMC2UH
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Marketing Attribution is key to tying revenue to marketing activity, but is a full-blown, highly complex attribution model the only answer? Not necessarily. Find out more from Shaun Ma.
#marketingattribution #marketing #b2bmarketing
https://t.co/44YZuwat4V
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Drinking our own champagne. Find out from @ebrosio about our approach to telemarketing our telemarketing services.
#Telemarketing #Theinsidescoop
https://t.co/c2VUrqQa1K
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Happy Hanukkah from your team at MarketOne!🕎🕯️✡️ https://t.co/jxsoWQ8YKx
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If satisfaction is the goal, what’s the KPI? Learn from @DawnAguiar what the leading indicator is for keeping clients happy.
#MarketingStrategy #Marketingautomation #KPI
https://t.co/djZ2tRqJpt
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Migrating from one marketing automation platform to another is going to be expensive, there’s no way around that. Here are some pointers to help you avoid making costly mistakes.
#Marketingautomation #B2B #martech #Marketing
https://t.co/ej2GQpn9Vh
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Predictive analytics in B2B marketing. It’s new (to many), it’s shiny, it’s exciting. Discover the six steps to success.
#B2B #Marketingautomation #predictiveanalytics #marketone
https://t.co/bi9UabjGJj
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We hope everyone has a safe and Happy Thanksgiving!🦃
From your team at MarketOne!😊 https://t.co/eZgwhZoYHo
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For centuries (well, years) B2B marketers have been seeking the elusive solution to attribution. @DawnAguiar asks the question 'Is their quest eternal?'
#B2B #Marketingattribution #MarketingAgency
https://t.co/WQiRh1d4rH
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GDPR changed everything. Rather than tell you what you should be doing, @Animatedgiff shares the ten steps we took to make MarketOne’s marketing compliant.
#gdpr #b2b #marketing
https://t.co/rl3FgtxHZr
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Happy Diwali from your team at MarketOne! We are proud to celebrate with our colleagues at the India office!😊 https://t.co/KWJhnt8X11
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Marketing source codes have been around for decades. Discover if they are suited to today’s data-intensive, highly-integrated marketing model.
#b2b #marketing #sourcecodes
https://t.co/O2eHcosjUW
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The potential for improving customer experience, conversion rates and ROI is enormous – and easier to achieve than you might think. Read more here.
#MarketOne #Teleservices #Marketing #B2B #MarketingAgency
https://t.co/KXwVuJUTBs
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According to @DawnAguiar "The problem with today’s “funnel vision” is that it over-simplifies the complex business buying process" - read her blog here.
#b2bmarketing #leadmanagement #salesleads #b2b #b2bleads
https://t.co/4hrTHj172z
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Happy Halloween from your MarketOne Team! 👻🎃🤡
#happyhalloween https://t.co/uCJTS7my6G
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@Animatedgiff looks at 9 ways marketing automation platforms drive highly personalized, omni-channel customer engagement in the automotive sector.
#cx #marketing #customerexperience #b2b
https://t.co/hFmNWQw0Dh
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Taking a full stack approach ensures that every piece of the puzzle will work together. Discover what it takes to successfully launch a full stack approach.
#sales #marketing #b2bmarketing #digitalmarketing #b2b
https://t.co/uz34sNmTIz
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Does a successful MAP-based lead scoring program feel like an impossible dream? @DawnAguiar has some tips on how to make the dream reality.
#leadmanagement #leadscoring #demandgeneration #salesleads
https://t.co/m0kSCwGxer
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Most B2B marketers have looked at, tested and maybe even fully invested in predictive analytics, but how many have integrated telemarketing with their solution? Find out why it matters.
#tele #b2b #marketing
https://t.co/b29pAnztq0
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“Some early adopters are now wallowing in the ‘trough of disillusionment' – asking themselves: where did it all go wrong?" - In this blog by @DawnAguiar read on to discover why it probably hasn't.
#demandgeneration #demandcenter #b2b #operatingmodels
https://t.co/VXUHkzj5Dr
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If you think live chat is just for customer service, you’re missing a trick. Great blog by MarketOne's Stuart Hawe.
#leadgeneration #b2bmarketing #telemarketing #salesleads #livechat https://t.co/WeawBOzUif
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Attending the virtual EY Entrepreneur of the Year NE awards, supporting our CEO Fred Ewald, finalist for this year's award. Inspired by so many incredible unstoppable entrepreneurs. #EOYNE
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Don't miss our session with @SchneiderElec starting in 10 minutes: Schneider Electric's Always-on engagement strategy: scale globally in a decentralized organization
at #SDSummit EMEA. Learn how we've increased revenue by 94% from engagement programmes! #demandgeneration
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Interested in learning how we help clients optimize their #programmatic #ABM at scale? Visit the MarketOne booth at #SDSummit EMEA today or tomorrow and ask to learn about OneMind.
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Join us tomorrow, 6th October at the Forrester | SiriusDecisions Summit EMEA to learn how @schneiderelec and MarketOne have grown in-country revenue by 94% using always-on campaigns. #sdsummit #marketo #demandgeneration #revenuegrowth #b2bmarketing https://t.co/GZtMzNwvir https://t.co/D4lLgpXmqm
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Attending #SDSummit Europe next week? Don't miss our presentation with @SchneiderElec on how we've implemented an always-on engagement strategy, globally at scale, in a decentralized organization. https://t.co/T0IPgOqjyd #marketo #demandgen #b2bmarketing https://t.co/IAn9phh90k
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We're excited to announce that our CEO, Fred Ewald has been named an Ernst & Young Entrepreneur Of The Year® 2020 New England Award finalist. Fingers crossed for the winners' announcement from @EY_US #EOYNE #awards #winning #b2b https://t.co/7nHCq0WhZy
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We’re honored to be recognized by CIO Bulletin in their 30 Most Valuable Companies list. Thank you!
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New case study: Using best in class Strategic ABM Lead Development to deliver results for @RollandPapers and @SustanaFibers - https://t.co/wuZ6oFdW4j #b2b #abm #leaddevelopment
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Eloqua's native Salesforce Integration is ending: are you ready, and what does it mean? MarketOne solution architect and Eloqua veteran @bojmom has the lowdown: https://t.co/94vzPyd3WH #eloqua #sfdc #MAP #marketingautomation #integration #b2b #b2bmarketing
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We're all getting used to a world of virtual events, but it's one thing attending them, another to organise them and deliver top class, relevant content every time. @RickM123 has some useful tips: https://t.co/3KPvZWuG8f #b2b #events #b2bcontent #cx
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How can #b2b marketers turn their #customerjourney into a competitive advantage? Our Director of Strategic Advisory, Shaun Ma, knows how: https://t.co/hLSLJZKxTK #cx #customerexperience #b2bstrategy
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When planning a major marketing project, how do you create documentation that is both informative and useful for a broad audience? The answer is Business Process Mapping, and our very own @MaryKleinsorgen has the lowdown: https://t.co/H95yDOLgn3 #b2b #businessprocessmapping
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Running successful #B2B tele prospecting in this 'WFH world' involves adapting your approach, but can still deliver strong results. MarketOne's own Bradley Fijac provides some useful tips based on our global teams' experience: https://t.co/fRc41FeilX #b2bmarketing #telemarketing
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Great insight on running a virtual event from @joel_b2beditor https://t.co/X5UlM0qRQc
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Isolation home truths for B2B Marketers: https://t.co/pODC3VBbiJ - great article from @raconteur #B2B #B2Bmarketing
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Managing #marketingautomation production on a global basis is challenging on many levels. We're really proud of the results delivered for Schneider Electric over the last 12 months: https://t.co/TfCILa8PGs #MAP #Marketo #B2B #B2Bdigital #B2Bemail https://t.co/P612YC9F7n
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Thank you @MarketingProfs for flagging this interesting piece of research showing how Enterprises are shifting budgets due to #covid-19: https://t.co/MUuoHsIKwB - backs up our experience that #tele is still working, with only a 34% shift away from Outreach #b2b #telemarketing
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Outbound calling may not seem a viable tactic at the moment, but we've been surprised by the positive conversations our team is having. This blog by our President @ebrosio explains how we typically go about it: https://t.co/QM1h8Yx6md #B2B #B2Bmarketing #B2Btele #telemarketing
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Are #events your main source of business in 'normal times'? Here are 8 suggestions from @stuhawe on alternative ways to keep your business flowing: https://t.co/g0Dusfu68O #b2b #b2bmarketing #telemarketing #b2bdigital #digitalmarketing
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With so many Marketing Automation Platforms to choose from, how do you select the right one for your business? Download our tool comparing the major #B2B enterprise contenders: https://t.co/ODsLI4v90g #B2Bmarketing #Marketingautomation #MAP
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Really useful tips on creating #B2B case studies with impact - @McGuireDavid hits the mark as always: https://t.co/bNBRb86rml #casestudies #b2bcontent
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What if you only tracked one KPI? MarketOne Tech Strategist @aaronpdoherty explains why you could - and should - and how to do it: https://t.co/Moj56t4mwo #kpis #measurement #b2b #b2bmarketing #b2bdigital
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How can you replace the business generated by in-person events when they are cancelled or postponed? MarketOne's @stuhawe has some ideas: https://t.co/QPqNw9mvko #demandgeneration #demandgen #telemarketing #digitalmarketing #b2bmarketing #b2bleads #b2bleadgeneration
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Do you manage marketing automation on a global scale? Discover how MarketOne's combination of production and strategic advisory services & laser focus on quality have delivered results for Schneider Electric worldwide: https://t.co/3FU3785D30 #marketingautomation #b2b #b2bdigital
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Migrating from one Marketing Automation Platform to another is a complex task. Read @Animatedgiff's detailed, step by step guide to ensuring a successful move: https://t.co/IU07zKB8dZ #b2b #marketingautomation #MAP #MAPmigration #b2bdigital #b2bmarketing
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Have you read the UK Agencies Benchmarking Report from @MarketingB2B ? We're reading it a lot right now, following our ranking as #3 Internationl marcomms agency 2020! You can download it here: https://t.co/HiYTk3zXq0 #b2b #b2bmarketing #b2bagencies #agencyranking https://t.co/vfg8EYpDXV
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We need more poems in the world of #B2B - https://t.co/f4etoLZDTt #salesalignment #saleenablement
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Right person, right message, right time, right channel - a great idea, but not always the case in reality! https://t.co/2nkPzw7F2J #knowyourcustomers #targeting #b2b
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MarketOne is thrilled to announce that we have formally joined the Salesforce community as a Consulting Partner, specializing in Salesforce Marketing Cloud services - https://t.co/Z0r0im1FOy #salesforce #salesforcemarketingcloud #MAP #marketingautomation
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It was a great talk! #ABM #B2Bconf https://t.co/wJrBhTjiAM
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@EmmaMoly @ProductHunt No. It's Giff :)
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Sales enablement content is very important in any #ABM play - @KateTMarketing of @Refinitiv on building an ABM function from scratch #B2B #B2Bconf
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Any #ABM presentation that doesn't include a pyramid isn't a real #ABM presentation! Key learning from #b2bconf
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Understand how a business makes a decision - this influences the content most relevant to them #ABM #B2Bconf
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Don't be afraid to negotiate with sales in order to find the best execution focus @dytka telling it like it is at the #ABM #B2Bconf.
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With #ABM, think about the soft metrics as well as the hard metrics. Milestones are really important early on #b2b #ROI
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The UK takes double the time to see ROI for their #ABM projects compared with the US - #ABM #ABMconference
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Really looking forward to the @MarketingB2B #ABM conference tomorrow. Keep your eyes out for @Animatedgiff and @ebrosio who will both be representing MarketOne #B2B
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Are you struggling with the Marketing Attribution conundrum? https://t.co/iF6rQ3Ghqg #b2b #attribution #marketingattribution
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In #B2B, the question should surely be, what are the other 14% doing? #SDSummit https://t.co/vdOzfG3mUG
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If you're coming along, let us know and we can grab a coffee! #SDSummit https://t.co/mxZiuwwoU1
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We're off to #SDSummit Europe this week: https://t.co/id9TcYQGAR - if you're attending, we'd love to meet up. #b2b
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It's a great article - and (not surprisingly) it follows the rules it lays out beautifully. #content #contentmarketing https://t.co/yKBWJljHxt
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Don't underestimate the power or your email newsletter #email #b2b https://t.co/ZHsU1VeRDT
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Really interesting post - there's definitely more to a subject line than just driving opens. #b2b #email https://t.co/qGyy2gNyri
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Is your MAP-based lead-scoring working? Here are some useful tips for success: https://t.co/1S1dtHPT5w #B2B #leadscoring #leadmanagement #salesleads
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Is the Demand Center dead? No, but that doesn't mean it's easy to set up and manage one. Read our thoughts here: https://t.co/NRGQGgQdHy #b2b #demandcenter #demandgeneration
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Great piece about the industry we love - #B2B marketing - and how to break into it. If it piques your interest, why not check out these open positions, and maybe one will suit you: https://t.co/H7SQIwJW7I https://t.co/bBrTRAiGat
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Worth checking out this discussion. Funnily enough, our Fantasy User Interface (FUI) includes #AI and sentiment analysis, but that's with a view to improving a call, not pushing it to the limit: https://t.co/37KQrWXSuT #b2b #tele #futuremarketing https://t.co/xIE22WXnGV
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Did you know search terms can be used to understand buying intent, enhance the buyer's experience and maximize conversions? Learn more here: https://t.co/SwRY7kmN4R #SEO #search #B2B #buyerjourney
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Read this if you're serious about producing good #b2b# web copy. https://t.co/XhmUw4HdFq
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Are you wondering how your emails are performing? Those nice people over at @CampaignMonitor have been kind enough to help us out with this amazingly thorough set of benchmarks: https://t.co/qikpUkbV3S #email #b2b #emailmarketing
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Very useful guide. Everything starts with clean #data https://t.co/N5pYnPNDuM
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Welcome to September, back to work, back to normality! As you start the final 2019 push and also start thinking about 2020, maybe it's the perfect time to consider appointing a mid-funnel agency of record? https://t.co/3qHEiXRUin #b2b #leadgen #leaddev
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ICYMI, the nice folks over at Market Recruitment recently produced a list of the top 100 B2B Marketing influencers in London and 2 of the team are on the list! Congrats to @Animatedgiff (54th) and @gibbonben (71st) #socialmedia #b2b #winning
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Thanks @madisonlogic! Our very own @DawnAguiar knows a thing or two about KPIs
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