src/content.py

HERO_TEXT = """
<div align="center">
  <a href="https://ecologits.ai/">
    <img style="max-height: 200px" alt="EcoLogits" src="https://raw.githubusercontent.com/genai-impact/ecologits/main/docs/assets/logo_calculator.png">
  </a>
</div>
<div align="center">
  <p style="max-width: 850px; text-align: center">
    <b>EcoLogits</b> is a python library that tracks the <b>energy consumption</b> and <b>environmental 
    footprint</b> of using <b>generative AI</b> models through APIs.
  <br>
    This Calculator allows a broader access to <b>EcoLogits</b> estimates through a visual application.</i>
 
  </p>

</div>
<br>
"""

INTRO_TEXT = """
<div align = "center"; style="background-color:#d4edda; padding:10px; border-radius:10px; color:#155724;">
<p>
  EcoLogits Calculator is developed and maintained by 
  <a href = "https://genai-impact.org/" > GenAI Impact </a> non-profit. 
  To learn more about EcoLogits documentation visit 
  <a href="https://ecologits.ai" > ecologits.ai </a>
</p>

</div>
<br>
"""

HOW_TO_TEXT = """
Chose a provider, a model and an example of usage (prompts). 

1.The calculator will provide you estimates of environmental impacts of this example. To learn more about how these impacts are computed check the Methodology tab.

2. You can then check for equivalences of these impacts.

3. The calculator will extrapolate your example to simulate how impacts can scale rapidly if only one percent of the world population make the same prompt everyday for one year.


"""

WARNING_CLOSED_SOURCE = """
⚠️ The model architecture has not been publicly released, expect lower precision of estimations.
"""

WARNING_MULTI_MODAL = """
⚠️ The model architecture is multimodal, expect lower precision of estimations.
"""

WARNING_BOTH = """
⚠️ The model architecture has not been publicly released and is multimodal, expect lower precision of estimations.
"""

TOKEN_ESTIMATOR_TEXT = """
A token is the basic unit of text that a language model processes. Think of it as a piece of text that the model breaks down for analysis and generation. Tokens can be:

1. Whole words
2. Parts of words
3. Punctuation marks
4. Spaces or other whitespace characters

For example, the sentence "I love EcoLogits!" might be tokenized like this:

- "I" (1 token)
- "love" (1 token)
- "EcoLogits" (1 token)
- "!" (1 token)

Different tokenization methods exist : some models split tokens at spaces wile others use more complex algorithms that break words into subwords.

Tokens are crucial because:

- They determine the model's input and output capacity
- They impact processing speed and memory usage
- Most LLMs have a maximum token limit (e.g., 4,000 or 8,000 tokens)
- Longer texts require more tokens, which can increase computational complexity
- At EcoLogits, they are at the core of our impact assessment methodology !

When you're writing or interacting with an LLM, being aware of token count can help you manage input length and complexity more effectively.
"""

ABOUT_TEXT = r"""
## 🎯 Our goal
**The main goal of the EcoLogits Calculator is to raise awareness on the environmental impacts of LLM inference.**
The rapid evolution of generative AI is reshaping numerous industries and aspects of our daily lives. While these 
advancements offer some benefits, they also **pose substantial environmental challenges that cannot be overlooked**. 
Plus the issue of AI's environmental footprint has been mainly discussed at training stage but rarely at the inference 
stage. That is an issue because **inference impacts for large langauge models (LLMs) can largely overcome the training impacts when deployed 
at large scales**.
At **[GenAI Impact](https://genai-impact.org/) we are dedicated to understanding and mitigating the environmental 
impacts of generative AI** through rigorous research, innovative tools, and community engagement. Especially, in early 
2024 we have launched an new open-source tool called [EcoLogits](https://github.com/genai-impact/ecologits) that tracks
the energy consumption and environmental footprint of using generative AI models through APIs.
## 🙋 FAQ 
**How we assess the impacts of closed-source models?**
Environmental impacts are calculated based on model architecture and parameter count. For closed-source models, we 
lack transparency from providers, so we estimate parameter counts using available information. For GPT models, we 
based our estimates on leaked GPT-4 architecture and scaled parameters count for GPT-4-Turbo and GPT-4o based on 
pricing differences. For other proprietary models like Anthropic's Claude, we assume similar impacts for models 
released around the same time with similar performance on public benchmarks. Please note that these estimates are 
based on assumptions and may not be exact. Our methods are open-source and transparent so you can always see the 
hypotheses we use.
**Which generative AI models or providers are supported?**
To see the full list of **generative AI providers** currently supported by EcoLogits, see the following 
[documentation page](https://ecologits.ai/providers/). As of today we only support LLMs but we plan to add support for 
embeddings, image generation, multi-modal models and more. If you are interested don't hesitate to 
[join us](https://genai-impact.org/contact/) and accelerate our work!
**How to reduce AI environmental impacts?**
* Look at **indirect impacts** of your project. Does the finality of your project is impacting negatively the 
environment?
* **Be frugal** and question your usage or need of AI
    * Do you really need AI to solve your problem?
    * Do you really need GenAI to solve your problem? (you can read this [paper](https://aclanthology.org/2023.emnlp-industry.39.pdf))
    * Use small and specialized models to solve your problem.
    * Evaluate before, during and after the development of your project the environmental impacts with tools like 
    🌱 [EcoLogits](https://github.com/genai-impact/ecologits) or [CodeCarbon](https://github.com/mlco2/codecarbon) 
    (see [more tools](https://github.com/samuelrince/awesome-green-ai))
    * Restrict the use case and limit the usage of your tool or feature to the desired purpose.
* Do NOT buy new GPUs / hardware
    * Hardware manufacturing for data centers is around 50% of the impact.
* Use cloud instances that are located in low emissions / high energy efficiency data centers 
(see [electricitymaps.com](https://app.electricitymaps.com/map))
* Optimize your models for production
    * Quantize your models.
    * Use inference optimization tricks.
    * Prefer fine-tuning of small and existing models over generalist models.
**What is the difference between **EcoLogits** and [CodeCarbon](https://github.com/mlco2/codecarbon)?**
EcoLogits is focused on estimating the environmental impacts of generative AI (only LLMs for now) used **through API 
providers (such as OpenAI, Anthropic, Cloud APIs...)** whereas  CodeCarbon is more general tool to measure energy 
consumption and estimate GHG emissions measurement. If you deploy LLMs locally we encourage you to use CodeCarbon to 
get real numbers of your energy consumption.

## 🤗 Contributing 
We are eager to get feedback from the community, don't hesitate to engage the discussion with us on this 
[GitHub thread](https://github.com/genai-impact/ecologits/discussions/45) or message us on 
[LinkedIn](https://www.linkedin.com/company/genai-impact/).
We also welcome any open-source contributions on 🌱 **[EcoLogits](https://github.com/genai-impact/ecologits)** or on 
🧮 **EcoLogits Calculator**.

## ⚖️ License
<p xmlns:cc="http://creativecommons.org/ns#" >
  This work is licensed under 
  <a href="https://creativecommons.org/licenses/by-sa/4.0/?ref=chooser-v1" target="_blank" rel="license noopener noreferrer" style="display:inline-block;">
    CC BY-SA 4.0
  </a>
  <br>
  <br>
  <img style="display:inline-block;height:5px!important;margin-left:3px;vertical-align:text-bottom;" src="https://mirrors.creativecommons.org/presskit/icons/cc.svg?ref=chooser-v1" alt="">
  <img style="display:inline-block;height:5px!important;margin-left:3px;vertical-align:text-bottom;" src="https://mirrors.creativecommons.org/presskit/icons/by.svg?ref=chooser-v1" alt="">
  <img style="display:inline-block;height:5px!important;margin-left:3px;vertical-align:text-bottom;" src="https://mirrors.creativecommons.org/presskit/icons/sa.svg?ref=chooser-v1" alt="">
</p>

## 🙌 Acknowledgement
We thank [Data For Good](https://dataforgood.fr/) and [Boavizta](https://boavizta.org/en) for supporting the 
development of this project. Their contributions of tools, best practices, and expertise in environmental impact 
assessment have been invaluable.
We also extend our gratitude to the open-source contributions of 🤗 [Hugging Face](huggingface.com) on the LLM-Perf 
Leaderboard.

## 🤝 Contact
For general question on the project, please use the [GitHub thread](https://github.com/genai-impact/ecologits/discussions/45). 
Otherwise use our contact form on [genai-impact.org/contact](https://genai-impact.org/contact/).
"""

SUPPORT_TEXT = r"""
## How to support 
At GenAI Impact, our projects are powered by the passion and dedication of our team. 
Since its first release in June 2024, this calculator has been **developped and maintained entirely on a volunteer basis by our members**.
We aim to keep this tool available as a free and open-source ressource for the common good. We need your support to reach this goal, this is how you can help.

### If you have 1 second
3 easy ways to help this project  :
- Give a ❤️ like to this space
- Give a ⭐ to the EcoLogits repo on [GitHub](https://github.com/genai-impact/ecologits)
- Follow us on [LinkedIn](https://fr.linkedin.com/company/genai-impact)

### If you have 5 minutes
Share your feedback, ask questions, help other members of the community !

Engage the discussion with us :
- Start a new discussion on this space or on this 
[GitHub thread](https://github.com/genai-impact/ecologits/discussions/45) 
- Use the contact form on [GenAI Impact website](https://genai-impact.org/contact/)
- message us on [LinkedIn](https://www.linkedin.com/company/genai-impact/).

### If you have more to give

##### As an individual
We welcome any open source contribution ! You can :
- Contribute on **[EcoLogits](https://github.com/genai-impact/ecologits)** or on 
**EcoLogits Calculator**.
- Become a an active member of [GenAI Impact ](https://genai-impact.org/contact/) non profit. Get involved in our broader mission !


##### As an organization
If EcoLogits Calculator brings value to your organization, customers or communities you can help finance this project.
- Become a **sponsor**
- Become a **benefactor member** if you are a public sector or non-profit organization or a university.

Contact us on [GenAI Impact ](https://genai-impact.org/contact/)

"""

METHODOLOGY_TEXT = r"""
## 📖 Methodology
We have developed a methodology to **estimate the energy consumption and environmental impacts for an LLM inference** 
based on request parameters and hypotheses on the data center location, the hardware used, the model architecture and
more.
In this section we will only cover the principles of the methodology related to the 🧮 **EcoLogits Calculator**. If 
you wish to learn more on the environmental impacts modeling of an LLM request checkout the 
🌱 [EcoLogits documentation page](https://ecologits.ai/methodology/).
### Modeling impacts of an LLM request
The environmental impacts of an LLM inference are split into the **usage impacts** $I_{request}^u$ to account for 
electricity consumption and the **embodied impacts** $I_{request}^e$ that relates to resource extraction, hardware 
manufacturing and transportation. In general terms it can be expressed as follow:
$$ I_{request} = I_{request}^u  + I_{request}^e $$
$$ I_{request} = E_{request}*F_{em}+\frac{\Delta T}{\Delta L}*I_{server}^e $$
With,
* $E_{request}$ the estimated energy consumption of the server and its cooling system.
* $F_{em}$ the electricity mix that depends on the country and time.
* $\frac{\Delta T}{\Delta L}$ the hardware usage ratio i.e. the computation time over the lifetime of the hardware.
* $I_{server}^e$ the embodied impacts of the server.
Additionally, to ⚡️ **direct energy consumption** the environmental impacts are expressed in **three dimensions 
(multi-criteria impacts)** that are:
* 🌍 **Global Warming Potential** (GWP): Potential impact on global warming in kgCO2eq (commonly known as GHG/carbon 
emissions).
* 🪨 **Abiotic Depletion Potential for Elements** (ADPe): Impact on the depletion of non-living resources such as 
minerals or metals in kgSbeq.
* ⛽️ **Primary Energy** (PE): Total energy consumed from primary sources in MJ.
### Principles, Data and Hypotheses
We use a **bottom-up methodology** to model impacts, meaning that we will estimate the impacts of low-level physical 
components to then estimate the impacts at software level (in that case an LLM inference). We also rely on **Life 
Cycle Approach (LCA) proxies and approach** to model both usage and embodied phases with multi-criteria impacts. 
If you are interested in this approach we recommend you to read the following [Boavizta](https://boavizta.org/) 
resources.
* [Digital & environment: How to evaluate server manufacturing footprint, beyond greenhouse gas emissions?](https://boavizta.org/en/blog/empreinte-de-la-fabrication-d-un-serveur) 
* [Boavizta API automated evaluation of environmental impacts of ICT services and equipments](https://boavizta.org/en/blog/boavizta-api-automated-evaluation-of-ict-impacts-on-the-environment)
* [Boavizta API documentation](https://doc.api.boavizta.org/)
We leverage **open data to estimate the environmental impacts**, here is an exhaustive list of our data providers.
* [LLM-Perf Leaderboard](https://huggingface.co/spaces/optimum/llm-perf-leaderboard) to estimate GPU energy consumption 
and latency based on the model architecture and number of output tokens.
* [Boavizta API](https://github.com/Boavizta/boaviztapi) to estimate server embodied impacts and base energy 
consumption.
* [ADEME Base Empreinte®](https://base-empreinte.ademe.fr/) for electricity mix impacts per country.
Finally here are the **main hypotheses** we have made to compute the impacts.
* ⚠️ **We *"guesstimate"* the model architecture of proprietary LLMs when not disclosed by the provider.** 
* Production setup: quantized models running on data center grade servers and GPUs such as A100.
* Electricity mix does not depend on time (help us enhance EcoLogits and work on this [issue](https://github.com/genai-impact/ecologits/issues/42))
* Ignore the following impacts: unused cloud resources, data center building, network and end-user devices... (for now)
## Equivalents
We have integrated impact equivalents to help people better understand the impacts and have reference points for 
standard use cases and everyday activities.
### Request impacts
These equivalents are computed based on the request impacts only.
#### 🚶‍♂️‍➡️ Walking or 🏃‍♂️‍➡️ running distance
We compare the ⚡️ direct energy consumption with the energy consumption of someone 🚶‍♂️‍➡️ walking or 🏃‍♂️‍➡️ running. 
From [runningtools.com](https://www.runningtools.com/energyusage.htm) we consider the following energy values per 
physical activity (for someone weighing 70kg):
* 🚶‍♂️‍➡️ walking: $ 196\ kJ/km $ (speed of $ 3\ km/h $)
* 🏃‍♂️‍➡️ running: $ 294\ kJ/km $ (speed of $ 10\ km/h $)
We divide the request energy consumption by these values to compute the distance traveled. 
#### 🔋 Electric Vehicle distance
We compare the ⚡️ direct energy consumption with the energy consumer by a EV car. From 
[selectra.info](https://selectra.info/energie/actualites/insolite/consommation-vehicules-electriques-france-2040) or 
[tesla.com](https://www.tesla.com/fr_fr/support/power-consumption) we consider an average value of energy consumed per 
kilometer of: $ 0.17\ kWh/km $.
We divide the request energy consumption by this value to compute the distance driven by an EV. 
#### ⏯️ Streaming time
We compare the 🌍 GHG emissions of the request and of streaming a video. From 
[impactco2.fr](https://impactco2.fr/outils/comparateur?value=1&comparisons=streamingvideo), we consider that 
$ 1\ kgCO2eq $ is equivalent to $ 15.6\ h $ of streaming.
We multiply that value by the GHG emissions of the request to get an equivalent in hours of video streaming.
### Scaled impacts
These equivalents are computed based on the request impacts scaled to a worldwide adoption use case. We imply that the
same request is done 1% of the planet everyday for 1 year, and then compute impact equivalents.
$$
I_{scaled} = I_{request} * [1 \% \ \text{of}\ 8B\ \text{people on earth}] * 365\ \text{days}
$$
#### Number of 💨 wind turbines or ☢️ nuclear plants
We compare the ⚡️ direct energy consumption (scaled) by the energy production of wind turbines and nuclear power 
plants. From [ecologie.gouv.fr](https://www.ecologie.gouv.fr/eolien-terrestre) we consider that a $ 2\ MW $ wind 
turbine produces $ 4.2\ GWh $ a year. And from [edf.fr](https://www.edf.fr/groupe-edf/espaces-dedies/jeunes-enseignants/pour-les-jeunes/lenergie-de-a-a-z/produire-de-lelectricite/le-nucleaire-en-chiffres) 
we learn that a $ 900\ MW $ nuclear power plant produces $ 6\ TWh $ a year.
We divide the scaled energy consumption by these values to get the number of wind turbines or nuclear power plants 
needed.
#### Multiplier of 🇮🇪 Ireland electricity consumption
We compare the ⚡️ direct energy consumption (scaled) by the electricity consumption of Ireland per year. From 
[wikipedia.org](https://en.wikipedia.org/wiki/List_of_countries_by_electricity_consumption) we consider the Ireland 
electricity consumption to be $ 33\ TWh $ a year for a population of 5M.
We divide the scaled energy consumption by this value to get the equivalent number of "Ireland countries".
#### Number of ✈️ Paris ↔ New York City flights
We compare the 🌍 GHG emissions (scaled) of the request and of a return flight Paris ↔ New York City. From 
[impactco2.fr](https://impactco2.fr/outils/comparateur?value=1&comparisons=&equivalent=avion-pny) we consider that a 
return flight Paris → New York City → Paris for one passenger emits $ 1,770\ kgCO2eq $ and we consider an overall 
average load of 100 passengers per flight.
We divide the scaled GHG emissions by this value to get the equivalent number of return flights.

#### If you are motivated to help us test and enhance this methodology [contact us](https://genai-impact.org/contact/)! 💪
"""

CITATION_LABEL = "BibTeX citation for EcoLogits Calculator and the EcoLogits library:"
CITATION_TEXT = r"""@misc{ecologits-calculator,
  author={Samuel Rincé, Adrien Banse, Valentin Defour, Caroline Jean-Pierre},
  title={EcoLogits Calculator},
  year={2025},
  howpublished= {\url{https://huggingface.co/spaces/genai-impact/ecologits-calculator}},
}
@software{ecologits,
  author = {Samuel Rincé, Adrien Banse, Vinh Nguyen and Luc Berton},
  publisher = {GenAI Impact},
  title = {EcoLogits: track the energy consumption and environmental footprint of using generative AI models through APIs.},
}"""

LICENCE_TEXT = """<p xmlns:cc="http://creativecommons.org/ns#" >
  This work is licensed under 
  <a href="https://creativecommons.org/licenses/by-sa/4.0/?ref=chooser-v1" target="_blank" rel="license noopener noreferrer" style="display:inline-block;">
    CC BY-SA 4.0
  </a>
  <img style="display:inline-block;height:22px!important;margin-left:3px;vertical-align:text-bottom;" src="https://mirrors.creativecommons.org/presskit/icons/cc.svg?ref=chooser-v1" alt="">
  <img style="display:inline-block;height:22px!important;margin-left:3px;vertical-align:text-bottom;" src="https://mirrors.creativecommons.org/presskit/icons/by.svg?ref=chooser-v1" alt="">
  <img style="display:inline-block;height:22px!important;margin-left:3px;vertical-align:text-bottom;" src="https://mirrors.creativecommons.org/presskit/icons/sa.svg?ref=chooser-v1" alt="">
</p>"""